The Real Cost is an initiative by the U.S. Department of Health and Human Services to help reduce teenage smoking. 9 out of 10 high school students don’t currently smoke, and those numbers are fantastic, but we need to reduce that figure even further.

This new commercial is targeted at a younger audience who are non-smokers, or who have just begun trying cigarettes. The real cost of smoking is much greater than the dollar price of a pack, it is the damage to our bodies, including gums and teeth.

Everybody knows cigarettes are expensive. What this video shows you is that the cost of smoking doesn’t just come out of your wallet … It can literally also come out of your mouth—in ways you really wouldn’t enjoy. Are you willing to pay the real cost?